MADHUKAR SOMA

CELEBRITY PHOTOGRAPHER, TALKSHOW HOST & SPEAKER

FOUNDER / CEO - SUGAR SWAP, A SUPERFOOD TECH COMPANY.

Photography is not something I produce, it's something that produces a change in me and my clients. The camera lens captures what the human eye leaves behind. I consider myself nothing less than a chronicler of the human condition, for better or worse. When you see my photos, Am sure you'll agree.

About MS

Madhukar Soma is a well-known advertising & fashion photographer. Being in the industry for more than two decades, for him, photography is not just a record of a physical presence but a documentation of the encounter between an energy of the subject & himself. While one can define this as beauty, or by some other metaphor, he finds it to be more complex & more soulful. He is an artist with a soul because what draws him to a subject is something atomic, and beyond any verbal description. Yet his camera captures it effortlessly. While he may use styling, situation & technique to enhance this attraction, he rarely attempts to alter it.

Madhukar Soma has two state of art studios; one in the heart of south Delhi and one in Sushant lok-1, Gurgaon, and shoots between Delhi, Bombay & Dubai as his clientele is spread across. Over the time, Madhukar Soma worked on the most prestigious clients and brands with best advertising agencies, top celebrities & people best in the business and have been appreciated as much. At the end of the day as an artist, medium may vary — be it photography, films, painting or sculpting — but for him, the soul expression won’t.

His philosophy is simple: "never rest on your laurels". In spite of being Top-Ranked 2nd in India and 72nd in the World, winning Best International Photographer 1999-2000 at Cannes Advertising festival, New York festival 2002-03 and many more Indian accolades like the Best Indian Photographer 2005-2009 by CAG, He believes that his reputation is only as good as his last work. Madhukar Soma excels at the fine art of handling even the most difficult of situations. On the sets, he's always in total control where the imagination takes flight.

He had an exhibition of his paintings as well as photographs at Visual Arts Gallery, IHC, New Delhi & preparing for his next.

Accompanied by his wife and co-founder, Sugar Swap, Swapna Madhuker, a certified Keto Nutritionist, author & Co-founder, embarked on a shared vision to positively impact billions of lives worldwide by revealing their personal way of life through the MAD lifestyle, a lifestyle that doesn't just transform but "Makes A Difference" in every single aspect of ones existence.. With unwavering faith in their mission and a deep dedication to this noble cause, they have wholeheartedly committed themselves to accomplishing it.

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